When it comes to short-term rentals (STRs), first impressions are everything—and nothing makes a better first impression than high-quality photos. Your listing photos are the first thing potential guests see, and they can make or break a booking decision. If you want to maximize your property’s potential, investing in professional photography isn’t just an option—it’s essential.

Why Professional Photos Matter

Imagine scrolling through Airbnb or other STR platforms. Which listings catch your eye? The ones with dark, blurry photos or the ones with bright, crisp, and inviting images? Guests are drawn to properties that look clean, modern, and welcoming. High-quality photos can:

  • Increase Bookings: Listings with professional photos typically get more views and bookings because they stand out in search results.
  • Command Higher Rates: When your property looks like a premium experience, guests are often willing to pay more.
  • Build Trust: Clear, professional images reassure potential guests that your property is well-maintained and matches its description.

What STR Photos Should Look Like

Your photos should capture your property in its best light—literally and figuratively. Here’s what you need to aim for:

  • Bright and Well-Lit: Natural light is your best friend. Ensure photos are taken during the day with curtains open and lights on.
  • Clutter-Free: Clean and stage your space to make it look spacious and inviting. Remove personal items, cords, and anything that distracts from the overall appeal.
  • Wide Angles: Wide-angle shots help showcase the full layout of each room, giving guests a better sense of the space.
  • Highlight Unique Features: Got a cozy fireplace, a breathtaking view, or a private pool? Make sure these features shine in your photos.
  • Consistent Style: All your images should have a cohesive look in terms of lighting and editing. This creates a polished, professional vibe for your listing.

Other considerations: The time of day they shoot is also super important! Outdoor photos should be shot at twilight to maximize its effectiveness and make the amenities really stand out.

Importance of STR Photography

Before

After

Things to avoid

Even the best intentions can lead to missteps when photographing your short-term rental. Avoid these common pitfalls:

  • Poor Lighting: Dark, grainy, or poorly lit photos can make your property seem smaller and less inviting.
  • Cluttered Spaces: Leaving personal items or clutter in the frame creates a messy and unappealing look.
  • Over-Editing: Over-saturating colors or using filters that make the space look unnatural can harm your credibility.
  • Ignoring Small Details: Things like unmade beds, crooked furniture, visible trash cans, visible wires and open doors can distract from the overall appeal.

 

 

Hire a Pro Photographer Through Airbnb

Airbnb offers an in-house Pro Photography service that makes hiring a professional photographer easy. When you book through Airbnb’s Pro Photography service, you’re guaranteed stunning images that meet platform standards. Plus, the cost of the photoshoot is deducted from your next payout, making it a hassle-free investment.

To schedule your appointment, go to this url:

https://www.airbnb.com/e/pro-photography

Professional photographers know how to stage, light, and shoot your property to make it look its absolute best. They focus on capturing the details that make your listing unique, ensuring your property stands out among the competition.

Finding Photographer Leads

Using Airbnb’s photography service is the recommended route to make killer photos but if for some reason you are not able to use this service, then use this method to find leads.

Search on Instagram using hashtags based on your city. For example, if you live in New Jersey, you can try the hashtags #NewJerseyRealEstate #NewJerseyRealEstatePhotograher

You can also try joining Facebook groups for vacation rental groups and search for recommended photographers.

Screening the Leads

  1. How long have you been doing real estate photography?
  2. How many Airbnb’s have you photographed?
  3. In your opinion what’s the biggest difference between traditional real estate and vacation rental photos?
  4. Do you do any staging?
  5. How many photos are generally included?
  6. What is your turnaround time?
  7. How far out are you booking?
  8. Can we reschedule if the lighting isn’t good?
  9. Do you offer aerial photography?
  10. What is your most common package?
  11. Is there any additional cost to shoot at sunset/twilight

Show Every Room

Make sure to include photos of every room guests will have access to. Every bathroom should have 3-4 photos including the sink, toilet, bathtub/shower, and every bedroom should have 3-4 photos. Kitchens should have 4-5 photos including all appliances, island area, breakfast nook, etc.

Clean and Stage the Space

  • Declutter surfaces and remove personal items.
  • Use neutral bedding and decor to appeal to a wide audience.
  • Add small touches like fresh flowers, a bowl of fruit, or neatly folded towels to create a welcoming atmosphere.
  • Turn on fire pit / hot tub / exterior lighting including string lights / open outdoor umbrellas.
  • Ensure the weather is ideal for lighting purposes otherwise you should reschedule
  • Ensure the photographers have proper access codes and instructions

Ready to Transform Your Listing?

Don’t underestimate the power of great photography. By hiring a professional photographer, you’re not just getting beautiful pictures—you’re increasing your bookings, boosting your nightly rate, and building trust with potential guests.

Need more tips on setting up your short-term rental for success? We’re here to help! From professional staging advice to full property management services, we’ve got you covered. Contact us today, and let’s make your property a five-star hit.